To provide you with the best experience possible while using our products and to provide you with information about product updates, you are to provide Marshall Group with personally identifiable information (“Personal Data”) that Marshall Group collects and processes. 
 
1. COLLECTION AND PROCESSING OF PERSONAL DATA 
 
Please note that you need to provide Marshall Group with certain Personal Data if you would like to register for information about updates of your product. 
If you choose to withhold Personal Data requested by Marshall Group for such purposes, Marshall Group cannot provide you with information about updates. 
The type of Personal Data that Marshall Group collects and processes consist of the following for the following purpose and time period: 

- Personal data type : Your e-mail address
- Legal Ground and Purpose : After receipt of your consent, Marshall Group reserves the right to process the Personal Data for the following purposes: providing product information and information about updates.
- Personal Data Retention Period : Until withdrawal of consent. Please note however that for administrative purposes this might take up to thirty days.

 
2. USE OF BACKGROUND LOCATION PERMISSION IN THE ADIDAS HEADPHONES APP 
 
For some products, the adidas headphones app will use background location permission to enable the app to discover, connect and configure your headphones using Bluetooth Low Energy (BLE) even when the app is closed or not in use. This is required to enable the following features: 
 
Collection and display of solar charging data 
 
Exeger’s Powerfoyle™ technology and the solar charging data is a core feature, meaning that for a good user experience and a good user interface, historical solar charging data needs to be fetched by the app from the headphone and be displayed in a graph. For the graph to be accurate, it is required that the app can fetch solar charging data even when the app is closed or not in use. 
 
Reduced load time 
 
Maintained BLE bond between the app and the headphone allows the app to reduce load time to show the connected state of the headphone when the app is opened. 
 
Detection of headphone  
 
Maintained BLE bond between the app and the headphone allows the app to detect and reconnect to the headphone if previously out of range or turned off. 
 
Action Button feature 
 
Maintained BLE bond between the app and the headphone allows the app to make use of Spotify and Runtastic integration. 
Zound will not use or store user location data.  
 
3. THIRD PARTIES AND PERSONAL DATA TRANSFER 
 
Except as provided in this Privacy Policy, Marshall Group will not intentionally disclose your Personal Data to third parties without your consent. Marshall Group may however disclose information to third parties, for them to process the same, in the circumstances set out below. 
 
3.1 MARSHALL GROUP’ SERVICE PROVIDERS 
 
Marshall Group works with third party service providers who provide services related to the sending of e-mails and other related services. 
Such third parties may receive access to your Personal Data in order for them to provide the intended services for Marshall Group, subject to obligations of confidentiality. 
 
3.2 LAW ENFORCEMENT AND LEGAL PROCESSES 
 
Marshall Group may disclose Personal Data if required to do so by applicable laws, court orders, judicial and government subpoenas or warrants, or otherwise to cooperate with law enforcement or other governmental agencies. 
Furthermore, Marshall Group reserves the right to disclose Personal Data that Marshall Group believe is appropriate or necessary to take actions to protect Marshall Group and others from fraudulent, abusive or unlawful use or activity, to investigate and defend Marshall Group from third party claims or allegations and to protect Marshall Group business and legal rights, enforce contracts or protect the rights, property or safety of others. 
 
3.3 CHANGE OF OWNERSHIP 
 
Personal Data may be transferred to an acquirer or assignee as part of a sale of the business of Marshall Group, either in whole or in part, for the sole purpose of continuing the business subject to such sale and only if the recipient of such of the Personal Data commits to a Privacy Policy with terms materially consistent with this Privacy Policy. 
 
3.4 PERSONAL DATA TRANSFER 
 
Marshall Group may transfer Personal Data to service providers, as stated in Section 2.1 above, located outside of the EU reasonably necessary for such service providers to perform their obligation in relation to Marshall Group. Marshall Group will however at all times comply with GDPR requirements providing adequate protection for the transfer of such Personal Data to such third countries and will try to minimize such transfer. 
 
4. INFORMATION ABOUT YOUR RIGHTS IN RELATION TO MARSHALL GROUP’ PROCESSING OF YOUR PERSONAL DATA 
 
As concerns your Personal Data and Marshall Group’ processing of the same, you have the following rights: 
Right to access: You have the right to receive information if Marshall Group is processing any of your Personal Data, for what purpose and for what time period, etc.; 

Right of rectification: You are entitled to require Marshall Group to correct any errors in or update your Personal Data; 

Right to be forgotten: You are entitled to require Marshall Group to delete all Personal Data; 

Right to restrict processing: You have the right to require that Marshall Group restricts or suppresses the Personal Data that Marshall Group processes or Marshall Group’ use of the same in certain circumstances; and 

Right of data portability: You have the right to export your Personal Data provided by you to Marshall Group. 

In order to allow you to enforce your rights set out above you may contact Marshall Group with regards to your rights via the contact information provided in Section 7 below. 
Upon contact with customer service for this purpose you need access to the same e-mail address as used during registration with Marshall Group in order for Marshall Group to have the possibility of verifying your identity and right to access your Personal Data. 
Please note that while changes or updates will be reflected within Marshall Group systems immediately or within a reasonable period of time, Marshall Group reserves the right to retain all your Personal Data for backups, prevention of fraud or abuse, satisfaction of legal obligations, or where Marshall Group otherwise believes that Marshall Group has the legitimate or mandatory reason to do so. 
 
5. YOUR RIGHT TO LODGE A COMPLAINT 
 
At any time you may contact Marshall Group to object to the processing of your Personal Data where processing is justified based on Marshall Group’ legitimate interests or where you believe that your rights to privacy under applicable data protection laws has been infringed upon. For such contacts please use the contact information provided in Section 7 below. 
You also have a right to lodge a complaint with the relevant data protection supervisory authority. 
 
6. SECURITY POLICY 
 
Marshall Group is committed to keeping your Personal Data secure against unauthorized access or use, alteration, unlawful or accidental destruction and accidental loss by using for example accepted industry standards, modern software that is kept-up-to-date and appropriate administrative, technical and physical safeguards. This includes for example firewalls, password protection, and authentication controls. Only authorized employees, agents and service providers (who have agreed to keep information secure and confidential) have access to your Personal Data. However, you should be aware that there is always some risk involved in transmitting information over the internet. 
In the event of a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your Personal Data, Marshall Group will promptly assess the risk such event has on your rights and freedoms and if appropriate inform you and the relevant data protection supervisory authority of such event. 
If you believe that your Personal Data has been compromised, please contact Marshall Group via the contact information provided in Section 7 below as soon as possible. 
 
7. CHANGES AND UPDATES 
 
Marshall Group may update this Privacy Policy from time to time. Upon such updates Marshall Group will make the new Privacy Policy available on the Website and indicate the date of the latest revisions made. 
You are encouraged to revisit this Privacy Policy periodically to keep yourself informed about any changes to this Privacy Policy. Your continued use of the information about updates provided to you after the revised Privacy Policy has become effective will indicate that you have read, understood and accepted the then current version of the Privacy Policy. 
 
8. PERSONAL DATA CONTROLLER CONTACT INFORMATION 
 
You may contact Marshall Group at any time: 
- to request access your Personal Data that Marshall Group is processing, 
- to correct such Personal Data, 
- to request that Marshall Group either restricts it use of your Personal Data or deletes such Personal Data, or 
- if you do not understand any of the foregoing terms and conditions or if you have any questions, concerns or comments about Marshall Group’ Privacy Policy. 
Contact information: 
By e-mail: gdpr@zoundindustries.com 
By mail: 
Marshall Group AB 
Att: GDPR 
Centralplan 15 
111 20 Stockholm, Sweden 

This Privacy Policy was last updated: Nov 18, 2022.